Monday, August 12, 2013

Don"t Shoot Your Clients

My new blog post at ibmm.com:


Read: Don"t Shoot Your Clients

A target is “a person, object, or place selected as the aim of an attack.” [According to professor Google.]

Targets were first used in archery, before they became the center of military thinking and sniper vocabulary.

So, how’s your target {group|market|audience} doing?

Have they survived your attack?

And what will be left of your clients and customers after you’ve executed (!) your business strategy? ...


Read: Don"t Shoot Your Clients

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