How Can Businesses Use Twitter During A PR Crisis

My new blog post at ibmm.com:

Read: How Can Businesses Use Twitter During A PR Crisis

Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.

Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.

The instant nature of tweeting makes Twitter a particularly effective tool for dealing with a PR crisis.

So how can you ...

Read: How Can Businesses Use Twitter During A PR Crisis