My new blog post at ibmm.com:
Read: 5 Tips For Creating A Social Media Plan
Social media is the biggest marketing challenge in business today. All the strategies that were easy to understand and implement in traditional marketing channels may or may not apply to social media marketing. If you are in business, you need a social media strategy and it does not depend on the size of your company.
Creating, executing and evaluating your social media plan take a lot of time, talent and money. ...
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